2/11/2026
What Is Agentic Commerce? The Shift from Static Ecommerce to Context-Driven Shopping Journeys
The Jurni Team
1 min
Ecommerce is undergoing a structural shift.
For the past 15 years, online stores were built around static product detail pages, linear funnels, and one-size-fits-all experiences. Traffic came from Google or Meta. Everyone landed on the same PDP.
That model is breaking.
Discovery now happens in ChatGPT, Gemini, creator content, social feeds, and AI-powered recommendations. Shoppers arrive with context, intent, and conversation history.
Agentic commerce is the evolution of eCommerce built for this new reality.
What Is Static Commerce?
Static commerce is defined by:
Generic product pages
Linear funnels
Manual page building
Same experience for all traffic sources
Slow experimentation cycles
A shopper from a high-intent “best protein powder for runners” query sees the same page as someone who clicked a casual Instagram ad.
The system does not adapt to context.
It assumes sameness.
So, what Is Agentic Commerce?
Agentic commerce is commerce where shopping journeys adapt to:
Entry source
Shopper intent
Context
Conversation
Device and environment
Instead of sending all traffic to one static page, an agentic engine like Jurni can generate contextual journeys dynamically.
The experience changes based on how the shopper arrived and what they are looking for.This model is built not only for humans, but also for AI agents that recommend, summarize, and route traffic.
