DoubleTiz 2.6x'd Conversions by Matching Funnels to Creator Intent

DoubleTiz, a Tel Aviv jewelry brand crafting unique pieces from vintage silverware, was losing potential customers to generic product grids that failed to capture ad-specific intent. Whether traffic came from creator partnerships, retargeting campaigns, or new customer ads, everyone saw the same one-size-fits-all storefront that didn't reflect why they clicked. Using Jurni's AI-powered funnel system, DoubleTiz deployed targeted collections that matched each traffic source's message and intent, resulting in a 2.6x conversion rate increase and 70% ROAS improvement.

The Generic Grid Problem

DoubleTiz's handcrafted jewelry deserved personalized shopping experiences, but their static product grid treated all traffic identically. Creator-driven shoppers interested in specific collections landed on the same generic homepage as retargeting visitors ready to purchase. This mismatch created high bounce rates and missed conversion opportunities, especially problematic for a brand where each piece tells a unique story about vintage silverware transformation.

AI-Powered Funnel Strategy

Jurni's system enabled DoubleTiz to create intent-aligned shopping experiences at scale:

• Targeted Funnels for Intent Segments: Jurni identified the source of each visitor (creator ad, retargeting, etc.) and surfaced personalized product collections to match their specific interest and buying stage

• Eliminating Generic Product Grids: The brand replaced one-size-fits-all storefronts with creator-curated collections that aligned with each ad's message and aesthetic

• Rapid Funnel Deployment: Over 15 funnels were launched in just 6 months, giving the team actionable performance data to keep improving and optimizing experiences

Measurable Impact Across All Metrics

The transformation delivered immediate, measurable results:

• 2.6x increase in conversion rate as visitors found relevant products instantly based on their traffic source

• ~70% ROAS improvement from better-aligned shopping experiences that matched ad promises

• ~45% increase in time on page showing curated collections kept shoppers engaged longer and exploring more pieces

By pairing ad-level context with curated product selections, DoubleTiz unlocked more efficient sales flows and higher-quality engagement that turned casual browsers into committed buyers.