*Subtext Boosts Lingerie Funnel Performance with Jurni, Driving 2.1X CVR and 30% Lift in ROAS
By switching from static grids to Jurni’s dynamic funnels, Subtext unlocked higher engagement, flexibility, and conversion growth.
%
CVR increase
%
ROAS uplift after funnel personalization
x
Increase in AOV
Challence
Lack of flexibility made it difficult to test new creatives or rapidly update landing pages.
One-size-fits-all site experience limited performance
Ads weren’t aligned with the post-click journey
Testing cycles were slow and resource-heavy
Strategy
They gained creative flexibility while maintaining speed and performance.
Intent-Aligned Funnels at Scale:
Each funnel experience was customized to reflect the tone and promise of the ad it followed—making the experience more relevant and engaging.
Faster Testing, Better Insights:
Jurni’s no-code system let the team test multiple funnel versions without dev bottlenecks, accelerating learning loops.
Boosting Shopper Engagement:
With dynamic content and layout matching, time spent per session rose significantly—helping AOV and ROAS climb together.
Results
After launching with Jurni:
2.1X increase in conversion rate
~30% increase in ROAS
~10% lift in AOV and 30% higher engagement time
Subtext continues to iterate quickly with Jurni to stay responsive to market shifts, creative testing, and campaign cycles.
Joseph Lefcoe
VP Growth of Dataworks Agency
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