Subtext Doubled Conversions by Matching Funnels to Ad Intent

Subtext, a premium Israeli lingerie brand, was stuck with a generic product grid that killed conversions from paid traffic. Every ad—whether focused on comfort, style, or specific collections—sent users to the same one-size-fits-all experience, creating massive relevance gaps that hurt performance. Using Jurni's one-click funnel system, Subtext deployed intent-aligned landing experiences that matched each ad's tone and promise, resulting in a 2.1x conversion rate increase and 30% ROAS boost.

The Generic Grid Problem

Subtext's challenge was classic ecommerce friction: high-quality ads driving traffic to a mismatched landing experience. Their premium lingerie collections deserved personalized journeys, but their static product grid treated all traffic the same way. Whether someone clicked on a comfort-focused ad or a luxury collection campaign, they landed on identical pages that didn't reflect the ad's messaging or intent. This disconnect killed conversions and made testing new creatives slow and resource-heavy.

Intent-Based Funnel Strategy

Jurni's no-code funnel system let Subtext create customized landing experiences at scale. Each funnel was designed to mirror the specific ad that drove the traffic—matching tone, imagery, product focus, and messaging promises. Instead of sending comfort-focused traffic to a generic grid, Subtext could instantly route them to curated experiences highlighting soft fabrics and all-day wearability. Luxury shoppers got elevated experiences showcasing premium collections and quality craftsmanship.

Accelerated Testing and Optimization

Jurni's no-code funnel system let Subtext create customized landing experiences at scale:

• Intent-Aligned Funnels at Scale: Each funnel experience was customized to reflect the tone and promise of the ad it followed—making the experience more relevant and engaging

• Faster Testing, Better Insights: Jurni's no-code system let the team test multiple funnel versions without dev bottlenecks, accelerating learning loops

• Boosting Shopper Engagement: With dynamic content and layout matching, time spent per session rose significantly—helping AOV and ROAS climb together

Results That Scale

The impact was immediate and measurable:

• 2.1x increase in conversion rate from personalized funnels matching ad intent

• ~30% increase in ROAS as better-aligned experiences drove more qualified purchases

• ~10% lift in AOV through enhanced engagement and strategic product presentation

• 30% higher engagement time showing personalized experiences kept shoppers exploring longer