Wonderskin is redefining long-wear beauty with patented technology, from its viral lip stains to smudge-proof eyeliners. The same innovative thinking extends to its growth strategy, where different products, audiences, and creative concepts call for different shopping experiences.
Rather than sending every shopper through the same journey, Wonderskin uses Jurni to generate Agentic Landing Experiences matched to the message, offer, or creator behind each ad. With more than 130 experiences generated, the team can test different reasons to buy, learn what converts, and expand its investment in the approaches that work.
As Wonderskin scaled this strategy, they moved half of their Meta spend onto Jurni experiences. Across that shift, account CVR rose 65%, and Jurni destinations converted 26% better than non-Jurni destinations.
"Jurni allowed us to build audience-specific pages and test them at a speed our team couldn't achieve before. We're continously iterating and the performance versus standard campaigns is consistently stronger. The Jurni team is fast, responsive, and genuinely invested in our results. Today, it's a core part of how we run growth at Wonderskin."
Alexandre Chau, Head of Growth
Wonderskin
The challenge
Wonderskin’s creative strategy is built around specificity. The brand continuously introduces new products, creators, messages, and offers, each designed to resonate with different shoppers and reasons to buy. But after the click, most of those ads landed on generic PDPs because each new destination was affected by design and dev bottlenecks. The precision in the ad stopped at the click.
Matching more ads with relevant shopping journeys requires more than generating occasional campaign destinations. Each new variation needs to reflect the message that brought the shopper there, from product education and creator storytelling to sophisticated offers. Doing that at scale, without making every experience a separate production project, was the challenge.
The goal:
Give every ad an experience built for the woman behind it, then let performance data decide where to invest.
The playbook behind 130+ intent-matched experiences
Wonderskin's biggest win was not just a single experience, but a scalable process for intent-matched shopping. The team generates different shopping journeys for products, offers, and creator campaigns, giving each a destination that reflects why shoppers clicked.
Jurni is the agentic engine behind bringing each experience to market in minutes,on-brand and ready to test, then comparing the approaches with performance data to show what deserves further investment.
Three experiences show how Wonderskin applies that strategy across different shopper motivations:
Eyeliner Listicle
Wonderskin's top-of-funnel eyeliner ads lead with a reason to buy: 24-hour wear, a shade for every look, an application tip, a creator's routine. Sending that shopper straight to a buy box would skip the conversation the ad started. Instead, the listicle builds on the curiosity the creative sparked, adding context on the eyeliner's benefits and performance to make a stronger case for purchase.
It’s Wonderskin’s highest-traffic Jurni experience: more than 2.3 million sessions, converting at 5.4%.
Why it works:
A compelling ad sparks interest in a benefit, but interest is not yet intent. An educational experience carries the ad's message forward and gives shoppers what they need to decide. Testing different product narratives also shows which reasons to buy resonate most.
Creator experience
Creator ads sell trust as much as product. A shopper who clicks on Sadie's eyeliner content is following her recommendation, so Wonderskin generated an experience that carries her voice and her recommendation all the way to checkout. The experience converts at 5.4% across more than 68,000 sessions.
Why it works:
Ad matching is not only about the message. When the ad is a person, the experience should be too. Keeping the creator front and center after the click means the trust she built does not reset at the moment the shopper decides.
Offer experience: Build Your Own Bundle
Wonderskin takes a similarly focused approach to its promotional campaigns. For its bundle ads, the team generated an experience that centers the shopping journey on the offer itself, letting shoppers build their own set instead of hunting for the deal, so the purchase stays consistent with the message that drew them in.
It converts at 7.4%, with an AOV that’s 32% above the average across Wonderskin’s Jurni experiences.
Why it works:
When a shopper clicks because of a specific offer, that offer should stay central to everything that follows. Rather than assuming there is one ideal way to present a promotion, Wonderskin tests different formats and purchase structures, from build-your-own bundles to Buy 2 Get 1 lip liner variations, to learn which make the offer most compelling and lift order value, not just conversion.
Looking forward
As experiences proved themselves, Wonderskin moved investment behind them, turning intent-matched shopping journeys into a core part of how it acquires customers. As more of Wonderskin's paid traffic landed on Jurni experiences, account CVR climbed 65%.
That loop of generating, testing, and scaling is the foundation for what comes next. Wonderskin has run 63 experiments with Jurni to capture performance data across every experience to recommend what to generate, optimize, and test next.
Next, Wonderskin is taking the same playbook across channels and markets, routing shoppers from Meta, TikTok, AppLovin, and Snapchat to experiences built for each entry source, and localizing for Germany and the wider EU.
Wonderskin is also shaping how other brands think about the post-click journey. Its gamified Pick a Card experience has become a model other Jurni brands ask to build from, and its branded pre-retail experiences helped define how brands can advertise into Amazon without losing the shopper along the way.
