Intro
Larineco is building the remineralization category in oral care. The line spans gum, toothpaste, breath mints, and pouches, all made with nano-hydroxyapatite, the same mineral enamel is made of, to help teeth stay healthy and strong.
For Larineco, introducing a new category means connecting the science behind remineralization to needs shoppers already recognize, from sensitivity and whitening to everyday enamel protection. Finding which messages resonate with different audiences is central to the brand's acquisition strategy.
With Jurni, Larineco generates Agentic Landing Experiences in minutes, exploring different messages, audiences, offers, and buy boxes. The team can bring new ideas into market without lengthy production cycles, gaining greater control over what shoppers see and how they buy. Performance data then helps inform what to test and scale as the product line grows.
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Larineco
The challenge
As Larineco expanded its product line and acquisition efforts, the team needed to communicate different benefits and deliver intent-matched experiences that reflected why each shopper clicked.
The team had already experimented with listicles, advertorials, and dedicated shopping experiences, but much of its paid traffic still went to standard product destinations. To better match each campaign to the shopper's needs, Larineco wanted to test more messages, formats, and offers, each with a relevant path to purchase.
The challenge was execution. Generating and updating experiences took time, and experimenting with sophisticated buy boxes required development resources. That limited how quickly the performance team could turn its ideas into live experiences and learn what worked.
The goal:
Give Larineco's performance team the speed and control to experiment across the shopping journey, without depending on lengthy production and development cycles.
The experiences that drove performance
Larineco uses Jurni to experiment with both what convinces shoppers to buy and how they buy. Educational experiences introduce different reasons to choose remineralization, while customizable buy boxes give the team more control over offers and shopping journeys.
Listicle: start with the symptom
Most shoppers don’t think they need a remineralizing gum; they think their teeth are sensitive or stained. LarineCo generated a listicle that opens on those symptoms, walks through six reasons they keep coming back, and traces each one to the same cause: enamel losing minerals faster than it gets them back. Only then does the gum appear, backed by the proof, creator videos, and a side-by-side comparison.
Why it works:
A shopper can’t want a solution to a problem they haven’t named. Leading with what they already feel earns their attention, and explaining the cause makes the product the obvious next step instead of a pitch. By the time the offer appears, the listicle built interest and helped shoppers understand how Larineco's products fit into their everyday routines.
Advertorial: borrow the expert’s voice
Larineco’s advertorial reads like a feature from an oral health publication written in an expert’s voice. It opens on a statistic most shoppers recognize, that 92% of American adults will get a cavity, then works through seven reasons the mineral matters. Each reason to buy is supported by a subject matter expert who explains the science behind the benefit before closing on the offer.
Why it works:
An editorial format gives Larineco room to explain the science behind its product rather than relying on benefit claims alone. By connecting each benefit to the mechanism behind it, the experience helps shoppers evaluate an unfamiliar solution and gives the team another approach to communicating its value.
AI-generated buy boxes: Replicate once, reuse across experiences
Larineco's remineralizing gum has a sophisticated purchase experience. Shoppers choose between two, four, six, or eight boxes, each with different savings and incentives, then build their own flavor combination before checkout. Larger orders can include free gifts, adding another layer to the offer.
With Jurni, Larineco can bring that complexity into its Agentic Landing Experiences without rebuilding the buy box from scratch. The team provided Jurni's AI with the existing PDP buy box and it replicated the purchase flow. The team saved it as a reusable template across experiences. Now, different campaign messages and educational formats can lead into the same customized buying experience, so Larineco can test more approaches without rebuilding the purchase flow each time.
Why it works:
Sophisticated buy boxes have traditionally required development resources to build and maintain, limiting how much control performance marketers have over the final steps before checkout. Jurni puts that control in their hands, allowing Larineco to generate and reuse complex purchase experiences without treating every new campaign as a separate development project.
Looking forward
What started as a remineralizing gum is becoming a full platform for enamel health and daily prevention.
Larineco’s latest launch, oral care pouches modeled on the nicotine pouch format, asks shoppers to rethink a daily habit, just as the gum did. This time, the team isn't starting from zero. Jurni can use learnings from previous experiences to recommend which messages, formats, offers, and purchase journeys are worth exploring next.
Larineco can generate those experiences in minutes, test how shoppers respond, and invest further in the approaches that perform.
For Larineco, Jurni is becoming the agentic engine behind each new launch, connecting the way products are introduced to the way shoppers buy them.
