GenSee is building for customers who want high-performing products without having to choose between efficacy, cleaner formulations, and a brand that understands how their needs change over time. The brand has grown around a focused portfolio of hero products, supported by storytelling and education that show shoppers why each product works and where it fits into their routine.
That means the post-click experience has to do more than present a product. Jurni gives GenSee a way to do that at scale. The team has generated more than 200 Agentic Landing Experiences across products, creators, personas and offers. That volume gets more ideas into market, and the performance data behind it shows the team which ones deserve more traffic and investment.
Today, Jurni is part of how GenSee runs product experiences, quiz-result journeys, creator traffic, offers, and experimentation.
“Jurni makes it practical to build and test landing pages at the same pace as the creative.”
Mark Zuckenberg, CEO
Meta AI
The challenge
GenSee reaches shoppers through many creators, messages and offers, and each one gives a different reason to buy. When all of them land in the same generic experience, the context that made them click is lost.
For a brand that relies heavily on education and storytelling, the post-click journey needs to continue that relevance instead of resetting every shopper into the same path.
The challenge was doing that at scale. GenSee needed a way to generate enough distinct experiences to match different sources of intent without turning each new idea into a separate production project.
The goal: Give every reason to buy its own shopping journey, and generate them fast enough to keep pace with every new creator, message and offer.
The performance-driving experiences
Linen and the Ultimate Brighteners set are Gen See’s hero products, and shoppers find them for very different reasons. Most brands send all of those shoppers to the same product page, but GenSee generates Agentic Landing Experiences in minutes to build a journey for each reason to buy, and their experiences consistently convert above beauty ecommerce benchmarks.
Here are a few examples:
Listicle: Selling the reasons, not the specs
GenSee generated a dedicated “5 Reasons” experience for Linen. Rather than sending shoppers to a product page that describes Linen, the team built the journey around why to buy it: brightening discoloration, making eyes look more awake, all-day wear, simplicity, and a money-back guarantee.
The experience converted at 188% above the beauty industry standard.
Why it works:
A product page shows what a product is. A listicle explains why to buy it. For a shopper coming from an ad, still deciding whether the product solves their problem, a list of clear reasons does the convincing a spec sheet can’t.
Creator-driven experiences
Taylor Arkland recommended the Ultimate Brighteners set to her audience and GenSee generated an experience built around her: her face, her favorite products, and the reasons she gave for loving them. Shoppers who clicked on Taylor’s recommendation kept seeing Taylor all the way to checkout.
The experience converted 136% above the beauty industry average.
Why it works:
Shoppers who click on a creator’s recommendation are buying her opinion as much as the product. Seeing the same familiar face after the click keeps that trust intact. Sending them to a generic product page drops it at exactly the moment it matters most.
Giving an offer its own shopping journey
GenSee generated a dedicated Ultimate Brighteners experience around a 20% web-only offer. Rather than layering the promotion onto a general product destination, the experience makes the offer part of the journey from the start while still explaining the products, their benefits, and how they work together.
The experience converted 145% above the beauty industry standard.
Why it works:
An offer can change the reason someone is ready to buy. Jurni lets GenSee build the promotion into the full shopping journey, so the message that earns the click carries through to the product story and purchase decision.
Looking forward
Jurni is now central to how GenSee takes paid traffic from click to conversion, and every month since launch, their experiences have converted above the beauty average.
That track record changes how the team works. They no longer start from a blank slate: they use performance across products, ads, creators and offers to spot the next opportunity, and they treat new pages the way they treat any commercial decision.
