Laura Geller Beauty has spent nearly three decades making makeup that flatters mature skin, and since 2021 it has featured women over 40 exclusively. The brand knows exactly who its customer is. The opportunity is to reach more women like her, then give each one an intent-matched experience that turns her interest into a purchase.
With Jurni, the team generates Agentic Landing Experiences in minutes for hero kits, new categories, seasonal moments, and international markets. In under three months, Laura Geller generated 67 experiences across the US, UK, and Canada, routing traffic from Meta, AppLovin, TikTok, Pinterest, Google, and YouTube.
Laura Geller's intent-matched experiences achieved an 86% uplift in CVR.
The challenge
Laura Geller has a clear understanding of its customers and an ambitious growth strategy. The team wanted to reach more shoppers and convert more interest into sales by giving each product, launch, and campaign its own dedicated shopping experience. But bringing all those ideas to market required a faster way to produce and manage them.
The team had been using a general-purpose AI site builder, but making edits and managing multiple experiences was cumbersome. They needed a solution that could keep pace with their ideas and support a growing acquisition strategy without adding production overhead.
The goal:
Bring more shoppers into experiences that match what brought them there and give them a compelling reason to buy.
The experiences that drove performance
Scale proven products with enhanced PDPs
The Cult Classics Kit brings together six of Laura Geller’s most-loved products. For a new shopper, it is the brand in one box, so the team generated a dedicated experience that makes a first purchase an introduction to Laura Geller.
The experience explains each product and its place in the routine, shows the full look on a real face, and displays all nine shades across undertones. Shoppers still unsure can take a shade-matching quiz, generated with Jurni’s quiz builder, that recommends their shade and adds it to the bag.
The focused experience delivered 38% more revenue per session than the brand’s highest-traffic experience, with an 18% higher CVR.
Why it works:
A bundle of bestsellers makes a strong first purchase, but only if the shopper understands what she is getting. A standard product page lists six items. A dedicated experience answers her questions before the buy box, so by the time she gets there, she knows the brand, the routine, and her shade.kin like hers. By the time she reaches the buy box, she knows the brand, the routine, and her shade.
Product launch: Tuscan Sun fragrance
Tuscan Sun is Laura Geller’s first fragrance, and the launch had to give a makeup brand’s customers a reason to buy into a new category. With Jurni, the team could quickly generate dedicated experiences that introduced the fragrance through different stories, each giving shoppers a different reason to buy.
With Jurni, the team could quickly generate dedicated experiences that introduced the fragrance through different stories, each giving shoppers a different reason to buy. Each experience ran as a variation of the launch, testing one idea against the others to find the winner.
Why it works:
A new category starts without proven reasons to buy, so the brand has to find one fast. Launching several stories at once turns the first weeks of demand into a test, and the data decides where the budget goes while interest is at its peak.
Capture seasonal demand: holiday gifting
During the holidays, Laura Geller needed a shopping experience built for customers buying gifts, not just makeup for themselves. With Jurni, the team generated a dedicated holiday gift guide that brings together seasonal offers and products in one place.
The holiday gift guide takes that idea across the whole range. It puts every gift and every holiday offer in one place and sorts them the way gift shoppers think: by who they’re shopping for and what they want to spend. Shoppers unsure of a recipient’s shade are steered to gifts that don’t need one, and a gift card covers anyone left on the list. With every option on one page, a single visit can cover the whole list, and a bigger basket follows.
Why it works:
Gift shoppers are buying for someone else’s taste, so every choice carries a little risk. A guide that sorts gifts by recipient and budget, and offers safe options when she’s unsure, takes that risk off the table, and shoppers who feel confident buy more.
Looking forward
What began with a handful of product experiences now spans Laura Geller’s whole calendar: bestsellers, launches, and the holiday season, across three markets.
As the brand reaches more shoppers through new products and campaigns, each initiative becomes an opportunity to give them a more relevant path to purchase. With Jurni capturing performance across those experiences, Laura Geller can use what it learns to decide where to invest next, what to improve, and which new shopping experiences to generate.
